Examples how we design and develop brand concepts from concept to commercial launch.
All design and functional areas of our store matters. In the following pages we introduce some of the principles and targets we consider when developing a store.
Picture to the right: The so-called standard wall for our multi brand fashion stores is set up and can easily become a Hero Set Up by adding the large graphic frame, logo and mannequin.
The Hero Set Up will be supported by the table and rug.
ARG’s main task when designing the multi brand store is to evaluate and pick the mix of theme shops and brands along with a relevant assortment of products.
Attracting a broad selection of customers to increase sales penetration is a key goal for ARG’s airport operations.
Appropriately merchandising, interesting and relevant products from familiar brands is ARG’s main means of achieving the goal of high penetration and passenger spend.
Allocating the optimal square meters (m2) to the various “Themes“ brands and products within the multi brand shop is a critical exercise.
